Crisp Launches AI-Driven Master Data Solution for CPG Brands

New AI Master Data tool helps CPG brands efficiently classify and segment product portfolios to uncover strategic insights.

Published on Feb. 4, 2026

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Crisp, a leading vertical AI platform for retail, has launched Crisp AI Master Data, an AI-driven data enrichment solution designed to solve the challenges of product classification and attribution for CPG brands. The new tool enables brands to quickly align retailer and third-party data to their internal standards, unlocking strategic insights across their product portfolios.

Why it matters

For CPG brands, fragmented and incomplete product data can have significant consequences, hindering their ability to expand analytics across new markets and retailers. Crisp AI Master Data addresses these challenges by ensuring products are described and categorized consistently, connecting siloed datasets and defining relationships to eliminate manual data management.

The details

Crisp AI Master Data pairs AI-driven mapping with human guidance, enabling CPG data analysts and retail teams to align retailer and third-party data to their internal standards. The solution determines probabilistic matches across datasets and recommends new classifications and attributions, allowing brands to uncover emerging shopper trends and surface new merchandising opportunities with retail partners. Powered by the Crisp Retail Graph, users can leverage AI Master Data to roll up products into new classifications based on attributes like flavor profiles or ingredients.

  • Crisp launched the Crisp AI Master Data solution on February 4, 2026.

The players

Crisp

The leading vertical AI platform for retail, providing solutions to help CPG brands and retailers unlock strategic insights.

Are Traasdahl

CEO and founder of Crisp.

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What they’re saying

“Crisp AI Master Data goes beyond classic portfolio mapping and manual maintenance, making it easier than ever for CPG brands to quickly uncover strategic insights across their retail portfolio and gain a competitive edge at the shelf.”

— Are Traasdahl, CEO and founder (Crisp)

What’s next

Crisp plans to showcase the new AI Master Data solution at upcoming industry events and conferences, highlighting how it can help CPG brands transform their data management and unlock strategic insights.

The takeaway

Crisp's AI-driven Master Data solution addresses a critical pain point for CPG brands, enabling them to efficiently classify and segment their product portfolios to uncover valuable insights and gain a competitive advantage in the retail landscape.