Troy Hires Adam Howard as New Men's Basketball Coach

Howard replaces Scott Cross, who left for Georgia Tech.

Mar. 29, 2026 at 2:13am

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A cubist, geometric painting depicting the fragmented action of a college basketball game, using overlapping planes of navy, green, and orange to convey the dynamic energy of the sport.Troy University's men's basketball program embarks on a new era with the hiring of veteran assistant coach Adam Howard as its new head coach.Troy Today

Troy University has hired Adam Howard as its new men's basketball head coach. Howard, a 15-year veteran assistant coach, takes over the program after Scott Cross departed for a job at Georgia Tech earlier this month.

Why it matters

The Troy men's basketball team is looking to build on recent success and compete for a conference title. Howard's hiring represents a key transition for the program as it aims to maintain momentum under new leadership.

The details

Adam Howard has spent the past 15 years as an assistant coach at various college programs. The Troy job represents his first head coaching position. He replaces Scott Cross, who accepted an offer to become an assistant coach at Georgia Tech on March 13 after leading the Troy men's basketball team for the past four seasons.

  • Scott Cross left Troy for Georgia Tech on March 13, 2026.
  • Troy hired Adam Howard as the new men's basketball head coach in late March 2026.

The players

Adam Howard

The new men's basketball head coach at Troy University, with 15 years of experience as a college assistant coach.

Scott Cross

The former men's basketball head coach at Troy University, who recently accepted an assistant coaching job at Georgia Tech.

Troy University

A public university located in Troy, Alabama, whose men's basketball team competes in the Sun Belt Conference.

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What’s next

Howard will begin recruiting players and assembling his coaching staff in the coming weeks to prepare for the upcoming season.

The takeaway

Troy's hiring of Adam Howard as the new men's basketball head coach represents a fresh start for the program as it looks to build on recent success and compete for a conference championship under new leadership.