Bromberg's Embarks on Major Renovation in Mountain Brook

Alabama's oldest family business to nearly double retail space while preserving historic architecture

Published on Feb. 26, 2026

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Bromberg's, a 190-year-old jewelry store in Mountain Brook, Alabama, is undergoing a major renovation that will nearly double its retail space while maintaining the building's original mid-century modern architectural shell. The renovation, led by the same firm behind the store's original 1959 design, will include a larger showroom, dedicated Bromberg Galleries space, a new entrance, expanded custom design center, and a Rolex service center. The store will remain open throughout the construction, which is expected to be completed in early 2027.

Why it matters

As one of Mountain Brook's most iconic institutions, Bromberg's renovation represents a significant investment in preserving the community's tradition and sense of place. In an era of retail upheaval, Bromberg's is demonstrating how a family-owned business can adapt and thrive by balancing historic preservation with modern upgrades.

The details

The renovation will include fresh stone finishes, bronze exterior accents, a larger showroom with gem and precious metal inspired interiors, a dedicated Bromberg Galleries space for giftware and home decor, a new entrance and expanded footprint, a luxurious customer lounge, and an authorized Rolex service center. The project is being led by the same Birmingham architecture firm, Henry Sprott Long and Associates, that designed the original 1959 building and subsequent renovations in 1971 and the early 1990s.

  • Bromberg's announced the renovation plans last summer.
  • The renovation work began in early 2026.
  • The project is expected to be completed in early 2027.

The players

Bromberg's

A 190-year-old family-owned jewelry store in Mountain Brook, Alabama, that is undergoing a major renovation to nearly double its retail space.

Henry Sprott Long and Associates

The Birmingham architecture firm that designed the original 1959 Bromberg's building and is leading the current renovation project.

Ricky Bromberg

The president of Bromberg's who is overseeing the renovation.

Graham Smith

The mayor of Mountain Brook, Alabama, who praised Bromberg's as a symbol of the community's tradition and enduring sense of place.

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What they’re saying

“We always try to stay current. We do this (renovation) about once a generation and we've had several of them over the course of time since 1959 when the store was built. But this one is the biggest of all. It will literally be a brand new store in an old shell. Plus, we will be picking up additional space in the building next door.”

— Ricky Bromberg, President of Bromberg's (Bham Now)

“It's going to be one of the most attractive jewelry stores in the country. This is a major project for us. There's a little pain getting there, but it's going to be worth it in the end. It's going to be spectacular.”

— Ricky Bromberg, President of Bromberg's (Bham Now)

“Bromberg's has long been more than a jewelry store; it is a symbol of a Mountain Brook's tradition, craftsmanship, and enduring sense of place. As this iconic institution begins its next chapter through renovation, we are just as excited for our future generations to walk through its doors as our families have been doing for the past 190 years.”

— Graham Smith, Mayor of Mountain Brook (Bham Now)

What’s next

Bromberg's will remain open throughout the entire renovation process, with no changes to its hours of operation. Customers are encouraged to continue using the parking lot off Hollywood Blvd. The project is expected to be completed in early 2027.

The takeaway

Bromberg's renovation demonstrates how a historic, family-owned business can adapt to changing times while preserving its community's traditions and sense of place. By balancing thoughtful architectural preservation with strategic modernization, Bromberg's is ensuring its legacy continues for generations to come.