Anine Bing Boutique Closes at Bethesda Row

Luxury brand shutters its only location in Montgomery County as county economy struggles.

Published on Feb. 27, 2026

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The Anine Bing boutique at 7243 Woodmont Avenue in Bethesda's Bethesda Row shopping district has closed, with the storefront windows now covered in brown paper. The closure comes amid a broader economic downturn in Montgomery County, Maryland, and the brand's owner is instead focusing expansion efforts on new locations in Long Island, Hawaii, and China.

Why it matters

The closure of the Anine Bing boutique reflects broader challenges facing Montgomery County's retail landscape, as the affluent population has declined and the County Council has been viewed as anti-business. However, the brand's owner remains bullish on expansion in other markets, suggesting the Bethesda location may have struggled to attract sufficient foot traffic and sales.

The details

The Anine Bing boutique had already reduced its operating hours in July 2023, just a few months after opening, indicating early signs of struggle. Federal Realty, the property owner, has already secured a replacement tenant in the form of the more affordable lifestyle brand Johnnie-O, which is expected to open this spring.

  • The Anine Bing boutique closed in February 2026.
  • In July 2023, the boutique had reduced its operating hours.

The players

Anine Bing

A luxury fashion brand that has closed its only location in Montgomery County, Maryland.

Federal Realty

The property owner of the Bethesda Row shopping district where the Anine Bing boutique was located.

Johnnie-O

A Southern California lifestyle brand that will be opening a new location in the former Anine Bing space at Bethesda Row.

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The takeaway

The closure of the Anine Bing boutique in Bethesda highlights the broader economic challenges facing Montgomery County, Maryland, as the affluent population has declined and the local government has been perceived as unfriendly to businesses. However, the brand's owner remains focused on expansion in other markets, suggesting the Bethesda location may have struggled to attract sufficient foot traffic and sales.