Flipsies Furniture Store Opens New Location in Hoover

The locally-owned furniture retailer expands its offerings with a second Birmingham-area store.

Published on Mar. 9, 2026

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Flipsies Furniture has opened a new location in Hoover, Alabama, occupying the former space of the Joann craft store on Montgomery Highway. This marks the second store for the locally-owned furniture retailer, which first opened in Hoover in 2021 and later expanded to a larger location in Irondale in 2023.

Why it matters

The opening of the new Flipsies store in Hoover signals continued growth for the local furniture brand, which has found success catering to the Birmingham area's demand for a wide variety of home furnishings and decor options. As national chains have struggled, Flipsies' community-focused approach has allowed it to thrive.

The details

The new 1,709 Montgomery Highway location in Hoover opened to the public on February 9, 2026, and held a grand opening event with the Hoover Area Chamber of Commerce on March 6. The store features a wide selection of furniture and home decor brands, building on the success of Flipsies' original Hoover location and its larger Irondale store.

  • Flipsies first opened in Hoover in 2021 at a 7,500 square foot location on Creekside Avenue.
  • In 2023, Flipsies moved its operations to a larger 28,000 square foot store in Irondale on Crestwood Boulevard.
  • The new Hoover location on Montgomery Highway opened to the public on February 9, 2026.
  • Flipsies held a grand opening event for the new Hoover store on March 6, 2026.

The players

Flipsies Furniture

A locally-owned furniture retailer that has expanded to multiple locations in the Birmingham, Alabama area since first opening in 2021.

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What’s next

While there are no concrete plans in place, Flipsies has had conversations about potentially expanding to additional locations in the Birmingham area in the future to meet growing demand.

The takeaway

Flipsies' ability to open a second store in Hoover, after outgrowing its initial location, demonstrates the success of the locally-owned furniture retailer's community-focused approach in a retail landscape dominated by national chains. The new store opening highlights the continued demand for diverse home furnishing options in the Birmingham market.