Free People, Free People Movement Stores Open in North Alabama

The new stores are part of the Stadium Commons development in Huntsville.

Apr. 7, 2026 at 2:53pm

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A vibrant, high-contrast silkscreen print of a Free People clothing item, such as a dress or blouse, repeated in a grid pattern in bold neon colors and heavy black outlines, conceptually representing the new lifestyle retail options coming to Huntsville.The opening of two Free People stores at Huntsville's Stadium Commons development signals the arrival of national lifestyle brands to the region.Huntsville Today

Free People and Free People Movement, two popular lifestyle and activewear brands, are opening their new stores in Huntsville, Alabama's Stadium Commons development on Friday, April 10. The $145 million mixed-use project is located at the site of the former Hollywood 18 movie theater and Century Plaza office space.

Why it matters

The arrival of these national retail brands at Stadium Commons is a significant milestone for the development and signals the continued growth and evolution of Huntsville's retail landscape. As the city attracts more residents and businesses, the opening of stores like Free People and Free People Movement caters to the lifestyle and shopping preferences of the local community.

The details

The new Free People and Free People Movement stores will join other tenants at Stadium Commons, including Ferren Boutique, VSL Nails, and a high-end restaurant from Power Brands, which operates several popular dining concepts in the region. The development's first business, Hattie B's Hot Chicken, opened in 2025.

  • The Free People and Free People Movement stores will open on Friday, April 10, 2026.
  • Hattie B's Hot Chicken, the first business to open at Stadium Commons, did so in 2025.

The players

Stadium Commons

A $145 million mixed-use development in Huntsville, Alabama, located at the site of the former Hollywood 18 movie theater and Century Plaza office space.

Free People

A popular lifestyle and activewear brand that is opening a new store at Stadium Commons.

Free People Movement

A sister brand of Free People that is also opening a new store at Stadium Commons.

Power Brands

A restaurant group that is opening a high-end, two-story restaurant at Stadium Commons, with other concepts in its portfolio including Juniper's Kitchen, Melt, One Eleven, Phil Sandoval's, Prohibition, and Saw's BBQ.

Hattie B's Hot Chicken

The first business to open at Stadium Commons, doing so in 2025.

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The takeaway

The opening of Free People and Free People Movement stores at Stadium Commons is a significant development for Huntsville, as the city continues to attract national retail brands and expand its shopping and dining options for residents and visitors alike.