BAILOR GROUP Expands Build to Scale™ Program with Certified Coaches

New cohort-based coaching initiative aims to help small businesses build operational foundations for scalable growth.

Apr. 6, 2026 at 6:45pm

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A high-end, photorealistic studio still-life photograph featuring a collection of polished business objects like a leather-bound notebook, metal pen, and sleek laptop, arranged elegantly on a clean, monochromatic background to conceptually represent the structured, strategic approach of BAILOR GROUP's small business coaching program.A curated collection of premium business tools and accessories symbolizes the structured guidance and strategic focus of BAILOR GROUP's Build to Scale™ program for small businesses.Huntsville Today

BAILOR GROUP, a strategic advisory firm, has announced the expansion of its Build to Scale™ program through the introduction of a network of BAILOR Certified™ Coaches. The program provides small businesses with a structured, step-by-step approach to building the internal systems required for sustainable, scalable growth, drawing on the BAILOR Method™ developed through the firm's work with mid-market organizations.

Why it matters

Small businesses often struggle with execution and lack the structured guidance needed to grow their operations. The Build to Scale™ program aims to address this gap by pairing business owners with experienced coaches who can help them strengthen leadership, improve operations, and make the strategic decisions required to scale their companies.

The details

The Build to Scale™ program is designed for small businesses that are ready to invest in structured coaching to sharpen their strategy, streamline operations, and achieve sustainable growth. Through intentionally small group cohorts, business owners work alongside peers facing similar challenges, guided by a BAILOR Certified™ Coach who has real-world experience in growing businesses. The program emphasizes practical application, supporting leaders as they make decisions, implement what they learn, and execute with consistent accountability.

  • The founding BAILOR Certified™ Coaches will graduate on May 1, 2026.
  • Cohorts for the Build to Scale™ program will launch shortly after the coaches graduate.

The players

BAILOR GROUP

A strategic advisory firm that helps business owners build the structure required for sustainable growth, through its proprietary BAILOR Method™.

Sonya Bailor

The Founder and CEO of BAILOR GROUP, who is the architect of the Build to Scale™ program and the BAILOR Method™.

Melissa Chavez

A BAILOR Certified™ Coach who helps business owners refine their messaging, strengthen positioning, and turn marketing into a focused growth engine.

Sonia Robinson

A BAILOR Certified™ Coach who helps entrepreneurs strengthen leadership, make confident decisions, and move forward with focus through complex seasons.

Jessica Barnes

A BAILOR Certified™ Coach who helps build intentional, values-driven businesses that can scale without losing their culture or client experience.

Rachel Brown

A BAILOR Certified™ Coach who helps business owners simplify decisions, define direction, and create focused momentum that moves the business forward.

Ron Casto

A BAILOR Certified™ Coach who helps build clear systems, improve execution, and create a business that runs efficiently.

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What they’re saying

“Small business owners aren't suffering from a lack of information; they're lacking structured execution. What they need is proximity to an operator who understands their stage, knows how to grow a business, and walks with them step by step, holding them accountable until the work is done.”

— Sonya Bailor, Founder and CEO, BAILOR GROUP

“You don't scale a business by pushing harder or jumping to the next thing. You scale by building the right foundation and executing in the right order.”

— Sonya Bailor, Founder and CEO, BAILOR GROUP

What’s next

The founding BAILOR Certified™ Coaches will graduate on May 1, 2026, with cohorts for the Build to Scale™ program launching shortly after.

The takeaway

By expanding its Build to Scale™ program and introducing a network of BAILOR Certified™ Coaches, BAILOR GROUP is providing small businesses with structured, step-by-step guidance to build the operational foundations needed for sustainable, scalable growth.