L.L. Bean opens first Alabama store in Huntsville

The outdoor retailer's new location at Bridge Street Town Centre brings its products closer to North Alabama customers.

Apr. 3, 2026 at 6:37pm

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A bold, abstract silkscreen print featuring a repeated pattern of a single L.L. Bean hiking boot in a grid, using a high-contrast color palette of neon greens, blues, and oranges to transform the everyday product into a modern pop art piece.L.L. Bean's new Alabama store opening brings the brand's iconic outdoor products to life through a vibrant pop art display.Huntsville Today

L.L. Bean has opened its first store in Alabama, located at the Bridge Street Town Centre in Huntsville. The grand opening on Friday morning drew large crowds, with a line forming as early as 6 AM. The new store will give Alabama customers the opportunity to shop L.L. Bean's outdoor apparel and gear in person, rather than just online.

Why it matters

The opening of L.L. Bean's first Alabama location is a significant milestone for the outdoor retailer, as it expands its physical footprint into a new state. This will make it more accessible for customers across North Alabama to experience the brand and its products firsthand.

The details

The new L.L. Bean store is located at 6888 Governors W NW A in Huntsville's Bridge Street Town Centre. It will be open Monday-Wednesday from 10 AM to 6 PM, and Thursday-Saturday from 9 AM to 9 PM. The grand opening on Friday, April 3rd, 2026 saw a long line of eager customers form as early as 6 AM to be among the first to shop at the new location.

  • The new L.L. Bean store in Huntsville opened on Friday, April 3rd, 2026.
  • Customers began lining up outside the store around 6 AM on opening day.

The players

L.L. Bean

An outdoor retailer known for its high-quality apparel, footwear, and gear. The company has now opened its first physical store location in the state of Alabama.

Corey Bouyea

The vice president of stores and retail operations for L.L. Bean, who commented on the company's excitement to become part of the Huntsville community.

Bridge Street Town Centre

The shopping and entertainment complex in Huntsville, Alabama that is now home to the state's first L.L. Bean store.

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What they’re saying

“Opening our first store in Alabama is an exciting milestone for L.L.Bean, and we're eager to become part of the Huntsville community. Our purpose has always been to inspire people to get outside and enjoy the outdoors together.”

— Corey Bouyea, Vice President of Stores and Retail Operations, L.L. Bean

The takeaway

The opening of L.L. Bean's first Alabama store in Huntsville represents the outdoor retailer's continued expansion and its efforts to bring its products and brand experience closer to customers across the Southeast region.