Robinson Outdoor Acquires Mashburn Digital and Static Displays in Tennessee and Georgia

The transaction included seven digital and eleven static displays in southern Tennessee and northwest Georgia.

Published on Mar. 2, 2026

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Robinson Outdoor, an outdoor advertising company, has announced the acquisition of outdoor advertising assets in Tennessee and Georgia from Mashburn Outdoor. The transaction included seven digital and eleven static displays in the region. The deal was facilitated by Drachman M&A Co., which represented Mashburn Outdoor, and the legal teams of Grant, Konvalinka & Harrison and attorney Kim Moore.

Why it matters

This acquisition aligns with Robinson Outdoor's strategy of growing through greenfield development and acquisitions as they enter new markets. The transaction allows Robinson to establish a presence in Tennessee and Georgia, expanding their portfolio to an eighth state.

The details

The terms of the deal were not disclosed. Robinson Outdoor President Wes Bell stated that the acquisition serves as a 'beachhead for further growth' in the new markets. Mashburn CEO Richard Mashburn believes the assets fit well with Robinson's plan and will allow Mashburn to focus on its strong position in the Huntsville, Alabama market, where it operates 41 digital and 95 static displays.

  • The acquisition was announced on February 27, 2026.

The players

Robinson Outdoor

An outdoor advertising company that has grown through greenfield development and acquisitions as it enters new markets.

Mashburn Outdoor

An outdoor advertising company that is divesting its assets in Tennessee and Georgia to focus on its strong position in the Huntsville, Alabama market.

Drachman M&A Co.

The leading Outdoor Advertising Mergers and Acquisitions firm in the United States, which represented Mashburn Outdoor in the transaction.

Grant, Konvalinka & Harrison

The law firm that provided legal representation to Mashburn Outdoor and Robinson Outdoor in the transaction.

Kim Moore

The attorney who advised Robinson Outdoor in the transaction.

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What they’re saying

“Robinson Outdoor has grown steadily through greenfield development. As we enter new markets, acquisitions give us a head start and serve as a beachhead for further growth. This opportunity perfectly aligns with that strategy. We thank the Mashburn team for being great transaction partners.”

— Wes Bell, President, Robinson Outdoor (billboardinsider.com)

“This divestiture allows us to concentrate our focus on the Huntsville market where we currently operate 41 digital and 95 static displays. We plan on redeploying these proceeds into bolstering our strong position in Huntsville and Northern Alabama with new digital conversions and tuck-in acquisitions. The Robinson team was great to work with, and we look forward to continuing the relationship.”

— Richard Mashburn, CEO, Mashburn Outdoor (billboardinsider.com)

“The Mashburn team is highly experienced in M&A, which made the diligence procurement and contract negotiation processes very efficient. This transaction adds an eighth state to Robinson Outdoor's portfolio that includes digital outdoor advertising displays throughout the Midwest. We know they will do well here, and are excited to see their growth trajectory accelerate.”

— Max Drachman, CEO, Drachman M&A Co. (billboardinsider.com)

The takeaway

This acquisition demonstrates Robinson Outdoor's strategic approach to growth, leveraging both greenfield development and targeted acquisitions to expand its presence in new markets. The transaction also highlights the importance of experienced M&A teams in facilitating smooth and efficient deal-making processes.