Alabama's Self-Proclaimed 'Chicken Queen' Gains Viral Fame on Social Media

April Hall's online videos and 'Chicken Queen' persona have earned her a loyal following across Facebook and TikTok.

Published on Feb. 26, 2026

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April Hall, the owner of Bobby's Diner in Eva, Alabama, has embraced the self-appointed title of the 'Alabama Chicken Queen' after her restaurant won a statewide chicken tender competition in 2021. Hall's engaging social media presence, featuring homemade cooking videos and her signature 'Chicken Queen' persona, has earned her a massive online following of over 68,000 across Facebook and TikTok, with millions of monthly views.

Why it matters

Hall's story highlights the power of social media to transform a local business owner into a regional celebrity. Her ability to connect with her audience through relatable, behind-the-scenes content has allowed her to build a loyal community and promote her family-owned restaurant in a unique and memorable way.

The details

After winning a statewide chicken tender competition in 2021, Hall embraced the 'Chicken Queen' title, creating an online persona complete with a crown and chicken-themed attire. She began posting daily cooking videos and 'outfit of the day' clips that showcased her homemade recipes and engaging personality. Hall's son taught her to edit and post the videos, which quickly gained traction and now average 2.5 million views per month on Facebook alone.

  • In 2021, Bobby's Diner in Eva, Alabama won a statewide chicken tender competition.
  • Hall started posting daily cooking and lifestyle videos on Facebook and TikTok in 2021.

The players

April Hall

The owner of Bobby's Diner in Eva, Alabama, who has embraced the self-appointed title of the 'Alabama Chicken Queen' after her restaurant won a statewide chicken tender competition.

Bobby's Diner

A family-owned restaurant in Eva, Alabama that won a statewide chicken tender competition in 2021, inspiring April Hall to adopt the 'Chicken Queen' persona.

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What they’re saying

“People all over the world think they know me. I was in North Carolina getting on an airplane. This lady in first class said, 'Oh my God, that's the Alabama Chicken Queen.'”

— April Hall, Owner, Bobby's Diner (hartselleenquirer.com)

“When I got crazy with my content, my husband said this doesn't really apply to Bobby's Restaurant. We're kind of putting it out in the world as Bobby's Restaurant. We had people coming here, like, 'We're going to meet the Chicken Queen.'”

— April Hall, Owner, Bobby's Diner (hartselleenquirer.com)

The takeaway

April Hall's transformation into the 'Alabama Chicken Queen' through her engaging social media presence has allowed her family-owned restaurant to gain regional fame and connect with a loyal online community. Her story demonstrates the power of embracing a unique persona and leveraging social media to promote a local business in a memorable way.