NFL Star Jason Kelce Visits Alabama for Kingsford Charcoal Grilling Demo

The former Philadelphia Eagles center was spotted dining at a local BBQ joint while filming a sponsored content piece.

Feb. 9, 2026 at 3:31pm

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Jason Kelce, the recently retired 13-year NFL veteran and former All-Pro center for the Philadelphia Eagles, was spotted in Decatur, Alabama last month dining at the popular Big Bob Gibson's BBQ + The Brick Deli & Tavern. It turns out Kelce was in town to film a sponsored content piece for Kingsford Charcoal, where he sat down with world champion pitmaster Chris Lilly for a Q&A session about grilling techniques.

Why it matters

Kelce has had a long-standing partnership with Kingsford Charcoal, being dubbed the 'King of the Tailgate' in 2024. This latest collaboration continues to cement Kelce's reputation as a grilling enthusiast and highlights Kingsford's strategy of working with high-profile athletes to promote their products.

The details

Kelce was spotted wearing a Kingsford Charcoal shirt while dining at the local BBQ joint. The interview and Q&A session with Chris Lilly, the World Champion pitmaster, was sponsored by Kingsford and featured questions submitted by fans online. This is not the first time Kelce has worked with Kingsford, with past projects dating back to 2024.

  • Kelce was spotted in Decatur, Alabama about a month ago.

The players

Jason Kelce

A recently retired 13-year NFL veteran and former All-Pro center for the Philadelphia Eagles.

Chris Lilly

The World Champion pitmaster who interviewed Kelce for the Kingsford Charcoal sponsored content piece.

Kingsford Charcoal

The charcoal briquette company that has had a long-standing partnership with Jason Kelce, including naming him the 'King of the Tailgate' in 2024.

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The takeaway

This latest collaboration between NFL star Jason Kelce and Kingsford Charcoal highlights the company's strategy of partnering with high-profile athletes to promote their grilling products. Kelce's reputation as a grilling enthusiast makes him an ideal ambassador for the Kingsford brand.