Cullman County Unveils New Tourism Website

Visit Cullman website and savings pass aim to boost local business and visitor spending

Mar. 19, 2026 at 3:49am

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The Cullman County Commission heard a presentation from the Cullman County Tourism Bureau Executive Director Harmony Heard about the newly launched Visit Cullman website and Savings Pass program. The website features curated itineraries and experiences to encourage visitors to stay longer and explore more of the county's attractions. The Savings Pass offers discounts at local businesses to increase visitor spending.

Why it matters

The upgraded Visit Cullman website and Savings Pass are part of the county's efforts to promote tourism and drive economic activity in the region. By making it easier for visitors to discover and engage with local businesses, the initiative aims to boost the local economy and showcase Cullman County as a premier travel destination.

The details

The new Visit Cullman website (www.VisitCullman.com) includes curated itineraries and experiences across categories like weekend trips, festivals, downtown activities, faith-based tourism, Smith Lake trips, and agritourism. The goal is to encourage visitors to stay longer and explore a wider range of attractions in the county. The Visit Cullman Savings Pass (https://go.visitcullman.com) is a free digital pass that offers discounts at participating local businesses, intended to increase visitor spending at restaurants, shops, and other locations around Cullman County.

  • The Visit Cullman website was newly launched in March 2026.
  • The Visit Cullman Savings Pass program was introduced in March 2026.

The players

Harmony Heard

The Cullman County Tourism Bureau Executive Director who presented the new website and Savings Pass program to the Cullman County Commission.

Cullman County Commission

The governing body of Cullman County, Alabama that heard the presentation and approved various measures related to the county's tourism and economic development efforts.

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What they’re saying

“The goal is to encourage visitors to stay longer, spend more locally and explore a wider range of attractions.”

— Harmony Heard, Cullman County Tourism Bureau Executive Director

What’s next

The Cullman County Commission approved the new Visit Cullman website and Savings Pass program, and plans to continue promoting the county as a travel destination through a monthly newsletter and expanded event listings.

The takeaway

Cullman County is leveraging digital tools and targeted marketing to position itself as an appealing travel destination, with the goal of driving increased visitor spending and supporting the local economy.