Regions Center Lights Up for Regions Tradition Golf Tournament

The annual event has raised over $25 million for local charities like Children's of Alabama and First Tee-Birmingham.

Apr. 2, 2026 at 10:33pm

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An abstract, expressionist painting depicting the dynamic motion of a golfer swinging a club, with vibrant neon colors and a blurred, energetic cityscape in the background.The annual Regions Tradition golf tournament brings a burst of energy and community spirit to Birmingham, Alabama.Today in Birmingham

The Regions Tradition, a PGA Tour Champions event, is celebrating its 33rd year in Birmingham, Alabama. Regions Bank has illuminated its 30-story headquarters tower with a display of a golfer to mark the countdown to the tournament, which runs from April 29 to May 3 at Greystone Golf and Country Club. The lighting ceremony welcomed Regions associates, the public, and students from First Tee-Birmingham, a youth development organization that benefits from the tournament's proceeds.

Why it matters

The Regions Tradition is a significant event for the Birmingham community, not only for the golf tournament itself but also for the millions of dollars it has raised for local charities over the past three decades. The illumination of the Regions Center tower is a visible symbol of the bank's commitment to the tournament and its impact on the city.

The details

Regions Bank has installed a special lighting display on all four sides of its 30-story headquarters tower in downtown Birmingham. The display features an illuminated golfer and will shine for several hours each evening during the tournament. This is an annual tradition for the bank, which also lights up the tower during the Christmas season. The lighting ceremony on Thursday welcomed Regions associates, the public, and students from First Tee-Birmingham, a youth development organization that benefits from the tournament's proceeds.

  • The Regions Tradition is scheduled to run from April 29 through May 3, 2026.
  • Regions Bank flipped the switch to start the official countdown to the tournament on Thursday, April 2, 2026.
  • The lighting display on the Regions Center tower will shine for several hours each evening beginning around sunset and lasting through the tournament.

The players

Regions Financial Corporation

A member of the S&P 500 Index and one of the nation's largest full-service providers of consumer and commercial banking, wealth management, and mortgage products and services, with $159 billion in assets.

Christian White

The Birmingham market president for Regions Bank.

Chip Thomas

The executive director of First Tee-Birmingham, a youth development organization that benefits from the Regions Tradition tournament.

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What they’re saying

“The Regions Tradition means many things to our community, and the most important meaning is the impact it makes on people and children in need.”

— Christian White, Birmingham market president, Regions Bank

“For our First Tee-Birmingham students, being part of this special event with Regions is incredibly meaningful. Our mission is to enhance youth development holistically through the game of golf, and the Regions Tradition plays a tremendous role in that work. Experiences like this help our students build confidence, develop life skills and create unforgettable memories – all while seeing first-hand how golf can be a force for good across our communities.”

— Chip Thomas, Executive director, First Tee-Birmingham

What’s next

The Regions Tradition will officially begin with the Celebrity Pro-Am on Wednesday, April 29, 2026, followed by tournament play starting on Thursday, April 30.

The takeaway

The Regions Tradition is a longstanding and impactful event for the Birmingham community, not only as a premier golf tournament but also as a significant fundraiser for local charities like Children's of Alabama and First Tee-Birmingham. The illumination of the Regions Center tower is a visible symbol of the bank's commitment to the tournament and its positive influence on the city.