Prismm CEO Martha Underwood Honored on MAX Transit 'Women Who Move Birmingham' Tribute Bus

Underwood recognized alongside other Birmingham leaders for advancing innovation, community development and economic opportunity

Mar. 12, 2026 at 12:03pm

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Prismm, a digital vault solution that helps families and financial institutions securely manage and transfer assets during times of loss or incapacity, announced that CEO Martha Underwood has been recognized as one of the featured leaders on the 2026 'Women Who Move Birmingham' tribute bus unveiled by the Birmingham-Jefferson County Transit Authority (BJCTA) MAX Transit. The fully wrapped bus honors seven women whose leadership and community impact are helping shape Birmingham's future.

Why it matters

The 'Women Who Move Birmingham' initiative highlights the important contributions of women leaders across various industries in the Birmingham community, including technology, mental health advocacy, youth empowerment and workforce development. Recognizing these leaders on a public transit bus that serves thousands of people daily helps raise awareness and celebrate their impact.

The details

The tribute bus debuted during a ribbon-cutting event at the Birmingham-Jefferson Convention Complex and will travel regular routes across Jefferson County throughout 2026, serving as a moving recognition of women advancing innovation, community development and economic opportunity across the region. Underwood, co-founder and CEO of Prismm, was selected for her work developing digital infrastructure designed to help families and financial institutions securely manage and transfer assets during life's most complex transitions. Prismm co-founder and COO Shella Sylla was also honored for her work with SisterGolf, an organization dedicated to empowering women to leverage the game of golf for networking and business development.

  • The tribute bus debuted on March 12, 2026.
  • The bus will travel regular routes across Jefferson County throughout 2026.

The players

Martha Underwood

Co-founder and CEO of Prismm, a digital vault solution that helps families and financial institutions securely manage and transfer assets during times of loss or incapacity.

Shella Sylla

Co-founder and COO of Prismm, and founder of SisterGolf, an organization dedicated to empowering women to leverage the game of golf for networking and business development.

Birmingham-Jefferson County Transit Authority (BJCTA) MAX Transit

The public transit agency that unveiled the 'Women Who Move Birmingham' tribute bus.

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What they’re saying

“The city has a strong community of women leaders and entrepreneurs who are building companies, supporting each other and helping shape the future of the community. It is incredibly special to be recognized alongside my sister and such an inspiring group of women who are making an impact across Birmingham.”

— Martha Underwood, Co-founder and CEO of Prismm (Business Wire)

“Public transit moves thousands of people across our community every day, but this initiative celebrates another kind of movement, the leadership and impact of women helping shape the future of Jefferson County. MAX Transit is proud to recognize these extraordinary leaders and share their stories with our community.”

— Amanda Hare, Marketing & Communications at MAX Transit (Business Wire)

What’s next

The 'Women Who Move Birmingham' tribute bus will continue to travel regular routes across Jefferson County throughout 2026, serving as a moving recognition of the women leaders being honored.

The takeaway

The 'Women Who Move Birmingham' initiative highlights the important contributions of women leaders in the Birmingham community, showcasing their impact across various industries and their efforts to advance innovation, community development, and economic opportunity. Recognizing these leaders on a public transit bus that serves thousands of people daily helps raise awareness and celebrate their achievements.