Spirit Brands Cheer Competition Coming to Birmingham

Annual event showcases high-flying cheerleading routines at the CrossPlex

Published on Mar. 7, 2026

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The Spirit Brands Cheer Competition, a highly anticipated annual event, is set to take place at the Birmingham CrossPlex. Spectators will witness incredible displays of athleticism and showmanship as cheerleading teams from across the region compete in thrilling routines.

Why it matters

The Spirit Brands Cheer Competition is a beloved tradition in Birmingham, drawing large crowds and showcasing the city's vibrant sports and entertainment scene. The event highlights the dedication and skill of local cheerleading teams, inspiring the community and promoting athletic excellence.

The details

The Spirit Brands Cheer Competition features cheerleading teams from various schools, clubs, and organizations across the region. Competitors will perform complex routines filled with acrobatic stunts, high-energy dance moves, and synchronized team maneuvers, all aimed at impressing the judges and captivating the audience.

  • The event will take place on March 7, 2026 at the Birmingham CrossPlex.
  • Doors open at 12:00 PM, and the competition begins at 1:00 PM.

The players

Birmingham CrossPlex

A multi-purpose sports and event facility in Birmingham, Alabama, known for hosting a variety of athletic competitions and community events.

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What they’re saying

“The Spirit Brands Cheer Competition is always a highlight of the year for our community. It's amazing to see the dedication and talent of these young athletes on display.”

— Sarah Johnson, Birmingham resident (birminghamal.gov)

What’s next

Tickets for the Spirit Brands Cheer Competition are now available for purchase on the Birmingham CrossPlex website. Fans are encouraged to secure their seats early to ensure they don't miss the action.

The takeaway

The Spirit Brands Cheer Competition is a must-attend event for sports enthusiasts and community members alike, showcasing the incredible athleticism and teamwork of local cheerleading squads and providing an exciting day of entertainment for the whole family.