Redemptive Cycles Builds Regions' Green Bikes and Empowers Birmingham Community

Nonprofit bike shop provides affordable transportation and community programs to help residents gain independence.

Published on Feb. 12, 2026

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Redemptive Cycles, a nonprofit bicycle shop in Birmingham, Alabama, builds the Regions green bikes locally, but their mission goes far beyond manufacturing. The shop focuses on restoring value in people and neighborhoods by providing reliable, affordable transportation through programs like Earn-A-Bike, Sliding Scale Repairs, and youth initiatives that teach bike safety and maintenance.

Why it matters

Redemptive Cycles' community-driven approach to transportation access aligns with Regions Bank's commitment to supporting small businesses and nonprofits that are making a positive impact. The partnership highlights how a simple bike can help move people and communities forward.

The details

Redemptive Cycles may look like a typical bike shop, but their mission is to strengthen mobility and opportunity for Birmingham residents. Through programs like Earn-A-Bike, where adults can earn a refurbished bike through volunteer hours, and Sliding Scale Repairs, which offers discounted or free bike servicing, the nonprofit ensures cost is not a barrier to reliable transportation. Redemptive Cycles also hosts Bike Rodeos for youth in local housing communities, teaching bike safety and building confidence on the road.

  • Redemptive Cycles has been a Regions Bank customer for more than a decade.
  • Last year alone, Redemptive Cycles serviced thousands of bikes through their Sliding Scale Repairs program.

The players

Redemptive Cycles

A nonprofit bicycle shop in Birmingham, Alabama that builds the Regions green bikes locally and focuses on restoring value in people and neighborhoods by providing reliable, affordable transportation.

Brian Gosdin

The executive director of Redemptive Cycles.

Sarah Moss

The Regions Community Relations Officer in Birmingham.

Gina Sian

The manager of the Regions Making Life Better Institute, who coordinated a Regions Skills in Service project to provide marketing and communications support to Redemptive Cycles.

Regions Bank

A long-time supporter of Redemptive Cycles, providing financial contributions, board service, and most recently, technical assistance with marketing and communications.

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What they’re saying

“We're incredibly grateful for Regions' support. Redemptive Cycles has been a Regions customer for more than a decade, and we value their commitment to small businesses and nonprofits. Many people recognize the green Regions bikes but may not realize they're assembled here by our experienced bike techs. Regions has stepped in to support us with marketing and financial projects – resources that aren't always available to organizations like ours. We're proud to work alongside them.”

— Brian Gosdin, Executive Director of Redemptive Cycles (doingmoretoday.com)

“It's truly one of the highlights of our week. You'll see seasoned cyclists riding right alongside newcomers – it's social, it's laid‑back and welcoming to everyone. We just encourage new riders to be comfortable beforehand and come prepared with a helmet and lights, which people can easily pick up at the shop. In the summer months we can see more than 150 riders join us.”

— Brian Gosdin, Executive Director of Redemptive Cycles (doingmoretoday.com)

What’s next

Redemptive Cycles plans to continue expanding its community programs and partnerships to further increase transportation access and independence for Birmingham residents.

The takeaway

Redemptive Cycles' mission-driven approach to providing affordable, reliable transportation options, combined with Regions Bank's community investment, demonstrates how a simple bike can be a powerful tool for empowering people and strengthening neighborhoods.