Birmingham Taco Spot Rojo Tops $600K in Charitable Donations

The popular Highland Park restaurant has given back to the community for over 20 years through its 10% Tuesdays program and other initiatives.

Published on Feb. 9, 2026

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Rojo, a beloved taco restaurant in Birmingham's Highland Park neighborhood, has donated over $600,000 to local charities, nonprofits, and community organizations since opening. In 2025 alone, the restaurant donated $17,877 through its 10% Tuesdays program and an additional $29,856 through sponsorships and other contributions, supporting dozens of groups across the city.

Why it matters

Rojo's commitment to giving back highlights the important role that local businesses can play in supporting their communities. In an era of increasing corporate consolidation, Rojo has remained an independent, community-focused restaurant that prioritizes supporting the causes and organizations that make Birmingham a better place to live.

The details

Rojo founders Clark Lopez and Laney DeJonge opened the restaurant over 20 years ago with the goal of creating a gathering place where people could enjoy delicious food. In addition to its popular 10% Tuesdays program, where 10% of sales are donated to local nonprofits and schools, Rojo also sponsors events like the Sidewalk Film Festival and provides food and gift cards to charity events throughout the year.

  • Rojo has been donating to the Birmingham community for over 20 years since opening.
  • In 2025, Rojo donated a total of $47,733 to local charities and organizations.

The players

Rojo

A beloved taco restaurant in Birmingham's Highland Park neighborhood that has donated over $600,000 to local charities, nonprofits, and community organizations since opening over 20 years ago.

Clark Lopez and Laney DeJonge

The founders of Rojo who opened the restaurant with the goal of creating a gathering place where people could enjoy delicious food.

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What’s next

Rojo's next 10% Tuesday fundraiser will benefit PEER Birmingham in support of their East Lake Market.

The takeaway

Rojo's commitment to giving back to the Birmingham community over the past 20+ years, including donating over $600,000 to local charities and organizations, demonstrates the important role that independent, community-focused businesses can play in supporting the causes and initiatives that make a city a better place to live.