SEC Distributes Over $1B to Member Schools for 2024-25 Fiscal Year

Conference payouts reach new high, averaging $72.4M per full member school.

Feb. 6, 2026 at 9:15am

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The Southeastern Conference (SEC) has announced that it will distribute over $1 billion to its 16 member universities for the 2024-25 fiscal year, marking a significant increase of more than $200 million from the previous year. The average payout per full member school reached $72.4 million, approximately $18.6 million above the 2023-24 average.

Why it matters

The substantial increase in SEC revenue distribution highlights the conference's continued financial dominance in college sports, driven by lucrative television deals, postseason bowl games, and the College Football Playoff. This influx of funds allows SEC schools to invest in their athletic programs, facilities, and student-athlete support, further solidifying the conference's position as a powerhouse in the NCAA landscape.

The details

The SEC's total distribution includes $37.4 million retained by universities that participated in the College Football Playoff and bowl games. Oklahoma and Texas, which joined the conference in July 2024, received distributions of $2.6 million and $12.1 million, respectively, related to CFP and bowl participation and designated NCAA funds.

  • The 2024-25 fiscal year ended last August.
  • Oklahoma and Texas joined the SEC in July 2024.

The players

Southeastern Conference (SEC)

A collegiate athletic conference that includes 16 universities in the Southeastern United States, known for its dominance in college sports, particularly football.

Oklahoma

A university that joined the SEC in July 2024, receiving a $2.6 million distribution related to CFP and bowl participation.

Texas

A university that joined the SEC in July 2024, receiving a $12.1 million distribution related to CFP and bowl participation and designated NCAA funds.

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The takeaway

The SEC's record-breaking $1 billion distribution to its member schools underscores the conference's continued financial strength and ability to generate substantial revenue from its media rights, postseason events, and growing membership. This influx of funds will enable SEC schools to further invest in their athletic programs and student-athlete support, solidifying the conference's position as a dominant force in college sports.