Local sales leader DeeDee Mathis appointed Market President of Hville Blast

Veteran Birmingham media executive brings 20+ years of experience to lead Huntsville team

Jan. 30, 2026 at 10:47am

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Dee Dee Mathis, a proven sales leader with over 20 years of experience driving revenue and growth in the Birmingham media market, has been appointed as the new Market President of Hville Blast, the company's Huntsville division. Mathis, who previously held roles at AL.com, WVTM 13, and The World Games, is excited to bring her expertise to the booming Huntsville market as Hville Blast continues its rapid expansion.

Why it matters

Mathis' appointment represents Hville Blast's commitment to investing in top talent to support the company's growth in the Huntsville region, which is experiencing significant economic and population expansion. Her deep roots in Birmingham and passion for the local community are expected to help Hville Blast forge strong connections in Huntsville as it seeks to become a leading media and advertising platform in the market.

The details

In her new role, Mathis will be responsible for leading Hville Blast's sales team and driving revenue growth in the Huntsville area. She brings a wealth of experience, having previously served as the Local Sales Manager for WVTM 13 in Birmingham, the Vice President of the AL.com sales team, and the Executive Vice President of Sales for The World Games, where she closed over $30 million in local and regional sponsorships. Mathis also has a strong background in event management, having served as the Senior Vice President at Eventive Sports.

  • Mathis will begin her new role as Market President of Hville Blast on February 1, 2026.

The players

Dee Dee Mathis

A proven sales leader with over 20 years of experience driving revenue and growth in the Birmingham media market, Mathis has been appointed as the new Market President of Hville Blast, the company's Huntsville division.

Cindy Martin

The President and CEO of Bham Now, the parent company of Hville Blast, who is excited to welcome Mathis to the team and leverage her leadership to support the company's rapid growth in the Huntsville region.

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What they’re saying

“I'm thrilled to welcome Dee Dee Mathis to our company as Market President, Huntsville. I had the pleasure of working with Dee Dee in her role at AL.com where we grew business exponentially over the years. Dee Dee comes with many years of proven business success in the local media landscape. We look forward to tapping her leadership to further support our rapid growth in the greater Huntsville region.”

— Cindy Martin, President & CEO, Bham Now

“Though I didn't grow up here, I feel like I grew up here, learning from so many people along the way who were willing to give their time, advice and expertise. I know I'll miss looking up at Vulcan on my way to work every morning, but I can't wait to jump into the excitement of a growing Huntsville market. This is the moment in time where Huntsville is ready for something big—and Hville Blast is booming right alongside of it—it all just lines up perfectly.”

— Dee Dee Mathis, Market President, Hville Blast

What’s next

Mathis is expected to hit the ground running in her new role, leveraging her extensive experience and connections in the Birmingham media market to help drive Hville Blast's growth and expansion in the Huntsville region.

The takeaway

Hville Blast's decision to bring on a seasoned sales leader like Dee Dee Mathis to oversee its Huntsville operations underscores the company's commitment to investing in top talent to support its rapid growth in the region. Mathis' deep roots in the Birmingham community and passion for driving revenue and sales success are expected to be valuable assets as Hville Blast seeks to establish itself as a leading media and advertising platform in the booming Huntsville market.