Auburn Board approves $305 million Jordan-Hare Stadium upgrades

The Jordan-Hare North Project will add premium seating, dining, and event spaces to the stadium.

Apr. 18, 2026 at 7:53pm

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A fractured, cubist-style painting depicting the Jordan-Hare Stadium in a dynamic, multi-angled composition using Auburn's official colors of orange, blue, and white. The illustration conceptually represents the major renovations and expansions planned for the iconic football venue.Auburn's ambitious $305 million stadium renovation project will transform the iconic Jordan-Hare venue into a modern hub for sports, events, and community engagement.Auburn Today

The Auburn Board of Trustees has given final approval for the $305 million Jordan-Hare North Project, which will add over 3,000 new premium seating and club experiences, expand campus dining options, and include other stadium-wide improvements like new entry gates, concession points, elevators, and restrooms.

Why it matters

This major capital project represents a significant investment by Auburn University to enhance the gameday experience and year-round use of Jordan-Hare Stadium, the school's iconic football venue. The upgrades aim to strengthen community engagement, support student activities, and ensure the stadium continues serving the Auburn family well into the future.

The details

The Jordan-Hare North Project will add more than 3,000 new premium seating and club experiences, expand campus dining options with the introduction of Shug's Food Hall, and include versatile conference and event spaces, retail venues, student activity spaces, and meeting rooms. Other stadium-wide improvements include five new entry gates, 66 new concession points of sale, 13 elevators and 270 restroom fixtures.

  • The Auburn Board of Trustees gave final approval for the project on April 18, 2026.
  • Seating in the affected North Project area will not be impacted until after the 2026 football season.
  • After the 2026 season, rows 55–63 in sections 36–45 are scheduled to be removed.
  • After the 2027 season, rows 1–8 in sections 38–43 are scheduled to be removed.

The players

Dr. Christopher B. Roberts

President of Auburn University.

Dr. Ralph Brown Draughon

Former Auburn University President, whose quote inspired the name of the new fundraising campaign 'Ever Auburn'.

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What they’re saying

“This project represents a thoughtful investment in how Auburn brings people together, not only on gameday, but throughout the life of the university.”

— Dr. Christopher B. Roberts, President of Auburn University

“Owing much to the past, Auburn's mission makes it greater debt ever to the future.”

— Dr. Ralph Brown Draughon, Former Auburn University President

What’s next

The university will communicate directly with affected season ticket holders and provide a clear, personalized process for selecting new seats or exploring premium opportunities.

The takeaway

This major stadium upgrade project reflects Auburn University's commitment to enhancing the overall gameday and campus experience, while also strengthening the school's connection to its storied history and vision for the future.