Widewaters Selects Proven Operator Schulte Hospitality Group to Lead Next Chapter of Growth Focused on Elevated Guest Experience

Partnership aims to strengthen market positioning, enhance guest satisfaction, and drive long-term asset performance across Widewaters' hotel portfolio.

Mar. 3, 2026 at 2:36pm

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Widewaters, a vertically integrated real estate organization, has selected Schulte Hospitality Group (SHG) as the management company for its portfolio of seven hotels. Through this partnership, SHG will assume responsibility for day-to-day operations, revenue management, sales and marketing strategy, and food and beverage programming across the portfolio. The transition is designed to strengthen market positioning in each region while enhancing guest satisfaction and long-term asset performance.

Why it matters

The Widewaters portfolio represents a strong group of well-located hotels in attractive markets, and this partnership with Schulte Hospitality Group, a proven operator with deep expertise in hospitality management, is expected to unlock meaningful performance gains and deliver a differentiated and memorable guest experience in each market.

The details

Schulte Hospitality Group will deploy its integrated marketing, commercial, and operational capabilities, including expertise in spa, wellness, and golf operations, across the Widewaters portfolio. By aligning revenue strategy, sales activation, on-property execution, and experience-driven amenities, the partnership aims to enhance the guest experience and drive long-term asset performance.

  • The partnership was announced on March 3, 2026.

The players

Widewaters

A vertically integrated real estate organization with more than 50 years of experience developing, acquiring and managing retail, hospitality, residential and office/industrial properties across North America.

Schulte Hospitality Group (SHG)

A premier hospitality management and development company, overseeing a global portfolio of more than 250 hotels, restaurants, and related hospitality ventures with a team of over 10,000 associates.

Bill Holstein

Widewaters Senior Vice President.

Sam Grabush

Chief Operating Officer of Schulte Hospitality Group.

Basin Ventures

A hospitality performance and asset advisory firm focused on driving profitability and long-term asset value.

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What they’re saying

“The Widewaters portfolio represents a strong group of well-located hotels in attractive markets, and we're excited to enter this next phase of growth.”

— Bill Holstein, Widewaters Senior Vice President (prnewswire.com)

“We are thrilled to partner with Widewaters on this high-quality portfolio. We look forward to deploying Schulte's integrated marketing, commercial, and operational capabilities — including our expertise in spa, wellness, and golf operations — across these properties. By aligning revenue strategy, sales activation, on-property execution, and experience-driven amenities, we are confident we can unlock meaningful performance gains while delivering a differentiated and memorable guest experience in each market.”

— Sam Grabush, Chief Operating Officer of Schulte Hospitality Group (prnewswire.com)

The takeaway

This partnership between Widewaters and Schulte Hospitality Group, a proven operator with deep expertise in hospitality management, is expected to enhance the guest experience, strengthen market positioning, and drive long-term performance across Widewaters' portfolio of well-located hotels in attractive markets.