Flashy Fashion and Luxury Accessories Spotted at BNP Paribas Open

The premier tennis tournament has become as much about style as it is about sports.

Published on Mar. 12, 2026

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The BNP Paribas Open, also known as the Indian Wells Open, is currently taking place in California from March 1 to March 15. In recent years, the high-profile tennis event has become just as much about fashion and status symbols as it is about sports. Business Insider reporters on the ground have spotted attendees wearing sharp outfits and carrying luxury accessories.

Why it matters

The BNP Paribas Open, one of the most prestigious tennis tournaments outside of the Grand Slams, has evolved into a major fashion and luxury event. Attendees are using the tournament as an opportunity to showcase their wealth and style, reflecting the growing intersection of sports, fashion, and status in modern culture.

The details

Reporters have observed attendees wearing high-end designer clothing, carrying expensive handbags and jewelry, and flaunting other luxury status symbols. The fashion and accessories on display at the tournament have become just as much of a draw as the tennis matches themselves.

  • The BNP Paribas Open is taking place from March 1 to March 15, 2026.

The takeaway

The BNP Paribas Open has evolved into a major fashion and luxury event, with attendees using the tournament as an opportunity to showcase their wealth and style. This reflects the growing intersection of sports, fashion, and status in modern culture.