Drinking Holidays

We’ve got the best ways to celebrate drinking holidays with your favorite drinks and beverages. Let the merriment commence!

National Beer Can Appreciation Day – January 24

On Jan. 24, we celebrate Beer Can Appreciation Day in remembrance of the historic, monumental, and thirst-quenching day beer was first sold in cans. Now canned beer just makes sense. Beer cans are easier to pack in a box or cooler. Advanced thermodynamics and quantum physics tells us beer cans are more efficient to pick up. But remember, fellow history buffs, it wasn't always that way. If we don't remember where we're from, how will we know where we're going? And wouldn't we still be thirsty when we got there? Take a minute to think that one over while downing a cold one. Happy National Beer Can Appreciation Day!

National Hot Chocolate Day – January 31

Few beverages are as deep-rooted in culture of Americans’ collective childhood quite like hot chocolate. This drink reminds us of raining days, skiing, sledding, or even a quiet day watching the snow fall. It's thick, silky, toasty, and usually smothered in whipped cream—no other drink brings warmth to our lives and tastebuds quite like hot chocolate. Cozy up with your favorite mug because on January 31, we celebrate National Hot Chocolate Day, a day devoted to our favorite chocolate beverage.

National Drink Wine Day – February 18

Believe it or not, there was a time when wine was more widely consumed than water.  During the Dark Ages, water was often unsafe to drink, so wine was drunk (pun intended) at nearly every meal as a safer alternative.  Centuries later, wine is still praised for both its health benefits and the unique role it has played throughout history.  For National Drink Wine Day on Feb. 18, we get out our corkscrews, let the wine flow, and reflect on this healthy, historical beverage that also makes us tipsy.

National Margarita Day – February 22

Every February 22, we come together for National Margarita Day to pay homage to our favorite celebratory cocktail. The margarita — triple sec, tequila, and lime juice — was created in 1938 in Mexico and is widely considered the official drink of having fun. It’s always 5 o’clock somewhere, and that’s never more true than on National Margarita Day. So get out a shaker, pull out your frozen margarita machine, or head to your local watering hole and order a margarita. Up, on ice, or on the rocks, you can’t go wrong. Salud!

National Absinthe Day – March 5

On National Absinthe Day, observed each year on March 5, we celebrate the drink known as “the green fairy.” Absinthe originated in Switzerland in the 18th century and rose to popularity in early 20th century France, especially with artists and writers. The drink enjoys a mystique and is often associated with bohemian culture, making it an especially fun drink to enjoy today!

National Beer Day – April 7

On April 7, 1933, President Roosevelt took the major first step toward ending Prohibition and signed a law allowing people to brew and distribute beer in the United States. Upon signing the legislation, FDR famously stated, "I think this would be a good time for a beer.” For the first time in thirteen years, beer drinkers celebrated and were happy to be able to purchase beer again. On that same day, 1.5 million barrels of beer were consumed, inspiring the holiday celebrated today. For all you beer lovers out there – remember, always drink responsibly and never drink and drive. So, take a toast with us by celebrating National Beer Day on April 7, Cheers!

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