Search Engine Marketing Agency

About us

We use the fastest ways to drive traffic to your website

Search Engine Marketing (SEM) is among the most effective and efficient ways of growing your business. It is a type of digital marketing strategy that is used to increase the visibility of a website in search engine results pages (SERPs). In the marketing domain, SEM is also alternatively known as paid search or pay per click (PPC). 

A lot of consumers are exploring the internet to fulfill their online shopping needs, and search engine marketing has become essential for increasing a company’s reach for better conversions and sales. At National Today, we are the pioneers in search engine marketing and use the fastest ways to drive traffic to your website. We create holiday content that is specific to your brand, build eye-catchy and click-worthy ad campaigns, and reach your consumers at exactly the right time.

Our approach

We use paid and unpaid advertising for maximum visibility

The main ideology behind search engine marketing is that it offers ad agencies the ability to advertise in front of motivated customers that are willing to buy at that moment. Search marketing is an effective way of gaining maximum traction and gaining visibility from search engines through both paid and unpaid advertising. 

As an SEM agency, we understand the search engine marketing matrix and create a thorough advertising campaign that focuses on earning traffic through SEO or unpaid listings as well as buying traffic through paid listings. Our team of SEM professionals and content providers use a keyword management strategy to determine keywords that are relevant to your business and potential customers are likely to use. We discover keywords specific to your brand and design your holiday content in a way that it ranks higher in the search results.

How we work

We A/B test landing pages to maximize spend

We believe in building an authentic and compelling keyword marketing strategy to help your business scale up. At National Today, we conduct extensive keyword research and select keywords that are relevant to your brand, product or campaign. Our experienced team implements A/B testing of your landing pages to maximize your spend as well as increase your quality score.  

In today’s digital world, SEM relies heavily on paid advertising to display ads on the first pages of the SERP. We work with businesses of all sizes and identify your goals depending upon your budget and needs. We formulate keywords that have high search volume but low competition to help you find the right target audience.

What makes us different?

  • We understand the selling process

    We identify high-converting buying keywords that identify potential customers near the bottom of your sales funnel.
  • We A/B test

    We A/B test your landing pages to maximize your spend and increase conversion rate.
  • We work within your budget

    We fit within your budget by choosing keywords with a higher click through rate that will lead to a positive ROI.
  • We improve your quality score

    We improve your quality score by adding targeted keywords in both your ad copy and landing pages as well as aligning the URL and the ad to the searcher’s intent.

Our capabilities

  • Pay-per-click

    We create data-driven and trackable PPC campaigns by creating compelling and relevant landing pages to help achieve your advertising goals.

  • SEM Keywords

    We choose relevant keywords using broad match, phrase match, exact match and negative keywords searches for better online reach and traction.

  • SEM Targeting

    We set additional parameters such as location, timing, demographics and devices to target your potential audiences.

FAQs

How is Search Engine Marketing useful for your business?

If you are looking to gain viable online traffic full of potential audiences for your business then search engine marketing is the answer. A perfect SEM strategy will fast forward your brand’s web presence and use paid advertising to get your website to appear on the first page of the search engine results.

Why hire a SEM agency for your business?

At National Today, we review your existing website and optimize campaigns that consist of relevant keywords, remove negative keywords, and use A/B testing to create variations of your ad strategies.

We craft a customized SEM strategy that consists of audience analysis and competitive website analysis. Our team of expert marketers use a multi-channel approach to find the right platform for your target audience and lead to higher ROI and conversions.

Why do I need an SEM agency now?

Search engine marketing is a paid marketing strategy that helps your brand gain visibility by increasing searchability. If you are a small or established business and looking to up your search engine presence then an SEM agency can help turn the game for you. SEM agencies use paid marketing strategies and SEO tactics to help increase search visibility, improve search rankings and drive more web traffic via search.

Let’s talk

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