A leisurely read

The Best Toilet Paper for 2023

Buy the best toilet paper brands for comfortable and effective toilet care.

Toilet paper is considered essential and can be found in almost every home, workplace, restaurant, and other establishments. Everyone, regardless of gender or age, uses toilet paper. Sometimes, however, it becomes time for an upgrade.

If you’re looking for a new brand of toilet paper, it’s possible that you’re dissatisfied with the one you’re currently using. There are several things to look out for when choosing a new brand, so if you don’t pick carefully, you may end up with a brand that’s even less satisfactory than the one you’re currently using.

This is why we’ve created this guide: to teach you the best criteria to consider when selecting a toilet paper brand. We’ve also gone further in this guide to suggest our top picks that will satisfy most of the necessary criteria for a good toilet paper brand.

How We Picked

  • Size/Number of Sheets

    The size and number of sheets of toilet paper brands matter when choosing because you want to ensure you're getting enough for your household while also getting good value for your money. This is why we suggested reasonably sized options that will suffice for your entire household and offer good value.

  • Comfort/Paper Quality

    The best kinds of toilet paper have sturdy qualities without causing discomfort to users. This is an important criterion we prioritized to ensure that waste disposal is effective with the toilet paper brands we suggested, while also being comfortable during use.

  • Eco-Friendly Design

    It’s also a good idea to ensure that the brand of toilet paper you choose is biodegradable and recyclable, thus causing no harm to the environment. We made sure to prioritize this criterion when suggesting our top picks.

  • Cost-Effectiveness

    With toilet paper, you need to be able to get the most value for your money. Since toilet paper is a product that will always be needed in the home, it must remain affordable, so we made sure to factor this into consideration when suggesting our top picks.

Our Top Picks

Best Pick

Charmin Ultra Strong Toilet Paper

Get the best of comfort and strength with this brand and stock up for long-lasting use.

Without sacrificing softness, the Charmin Ultra Strong toilet paper offers outstanding cleaning. It cleans just as well as other top brands with its weave design that resembles a washcloth. This brand allows you to use 4X fewer sheets than other brands. Also, because one Charmin Family Mega Roll equals 5+ Regular Rolls, when you purchase Charmin Ultra Strong Family Mega Roll toilet paper, you get a large, long-lasting roll.

Buy Now for $59.95 ($0.73 / 100 Sheets)

Charmin Ultra Strong toilet paper ensures comfort during use as well as quality strength for effective cleaning and waste disposal.

Runner Up

Seventh Generation Toilet Paper

Choose this environment-friendly toilet paper brand that also offers safe, comfortable, and effective use.

Seventh Generation 100% Recycled Paper Bath Tissue is a 2-ply toilet paper that is particularly thick and soft. It has no chlorine bleach content, making it safe for use. It is also safe for septic systems, RV-friendly, and environmentally beneficial. Additionally, this toilet paper is secure for septic systems and low-flush toilets.

Buy Now for $47.96 ($0.42 / 100 Sheets)

The Seventh Generation toilet paper is excellent for its environmentally friendly design, and its thick and soft nature ensures comfortable and effective use.

Most cost-effective

Angel Soft Toilet Paper

The most cost-effective, hassle-free brand that offers comfort, quality, and safe use at affordable prices.

Angel Soft Toilet Paper is also made of soft, strong materials at an affordable price. This means that it will provide you with the quality you want at a price you'll love, roll for roll. Additionally, it is secure for common septic systems because it will easily decompose after being flushed for hassle-free use. This makes it suitable for use in conventional sewer and septic systems.

Buy Now for $39.99 ($0.52 / 100 Sheets)

Angel Soft toilet paper is made from high-quality, low-cost materials, ensuring effective and comfortable use at a low cost.

Everything We Recommend

Best Pick

Charmin Ultra Strong Toilet Paper

Get the best of comfort and strength with this brand and stock up for long-lasting use.

$59.95 ($0.73 / 100 Sheets)

Buy Now

Runner Up

Seventh Generation Toilet Paper

Choose this environment-friendly toilet paper brand that also offers safe, comfortable, and effective use.

$47.96 ($0.42 / 100 Sheets)

Buy Now

Most cost-effective

Angel Soft Toilet Paper

The most cost-effective, hassle-free brand that offers comfort, quality, and safe use at affordable prices.

$39.99 ($0.52 / 100 Sheets)

Buy Now

Who This Is For

If you’ve been looking for the best brands of toilet paper on the market, this guide is for you. We’ve included all the important details to look out for so that you can get the best options for comfort, convenience, and value.

What are “plies” and why are they important when buying toilet paper?
Toilet paper has many different characteristics, like the kind of pulp used in production, color, scent, etc. However, two-ply and three-ply toilet paper are the only features that differentiate them.

Three-ply toilet paper is softer and stronger than two-ply options, allowing you to use fewer sheets overall. Consumers normally select the three-ply choice when presented with these two options. Three-ply toilet paper sales are not always driven by technical merits. Sometimes, customers will simply convince themselves that this option is better than others.

Three-ply toilet paper is superior but more expensive and more suitable for use in high-end executive offices, eateries, and other settings where you want to enhance the restroom experience for customers.

Why You Should Trust Us

While creating this guide, we researched the best toilet paper brands on the market through different means. We compiled and compared reports from expert toilet paper makers and testers, and we also combed through online reviews from consumers worldwide.

We also took recommendations from industry experts into consideration, to ensure that we were using the right set of criteria to select the best toilet paper options for you.

How We Picked

After all the comprehensive research that went into compiling this guide, we were able to identify the most important criteria that determine the quality of toilet paper brands. The following criteria are the most relevant:

Size/Number of Sheets
Toilet paper rolls typically come in different sizes and numbers of sheets, touted by their manufacturers as “mega,” “jumbo,” and other similar terms. When it comes to size, though, it mostly depends on your personal preferences. Larger rolls of toilet paper are generally better for saving money because you get more for less money than if you buy in smaller quantities. Larger-sized rolls with more sheets would also be a smarter choice in households with many people, or more children and older people.

Number of Rolls
It’s crucial to pick a brand that offers you the best value if you anticipate using a lot of toilet paper in a short period. This entails selecting a bundle that includes more rolls in each case. We kept this in mind when recommending options for you to choose from, so you get more bang for your buck.

Comfort
Defining comfort is relative when it comes to determining which toilet paper brands are most comfortable. Some consumers prefer slightly rougher-textured toilet paper to softer ones, and vice versa. In this guide, we made sure to include various brands of toilet paper that offer great comfort levels for users.

Paper Quality
You should purchase a brand that offers adequate quality in terms of absorbency and strength, especially if you have young children or elderly family members who are prone to accidents. The manufacturers of the toilet paper brands we’ve suggested in this guide have a solid reputation in terms of toilet paper quality. Leaks and large amounts of waste can be contained by these toilet paper brands.

Eco-friendly design
Biodegradable toilet paper is environmentally friendly and completely safe for the environment and the health of your skin. Toilet paper made of biodegradable materials can simply be thrown away because it doesn’t harm the environment even after being discarded.

Customers who care about the environment will typically be looking to select eco-friendly toilet paper manufactured from trees that are harvested ethically and with renewable energy and recyclable packaging. We also considered this factor when we selected and reviewed our top picks in this purchasing guide.

Price vs Quality
Regular toilet paper is available from manufacturers in a wide variety. This can make selecting toilet paper feel like a mathematical problem, but it doesn’t have to be that difficult. Look for high-quality construction when selecting toilet paper to get the best value.

You will have to use more of the cheap, thin toilet paper, which means it won’t last as long or be as comfortable to use. On the other hand, when making this extremely personal decision, it’s also important to avoid paying for extras that you don’t need or want.

We kept all of these in mind when we suggested our top picks in this review so that our readers could get the best toilet paper quality at the most decent prices.

Free of added chemicals
To soothe sensitive skin, many firms sell toilet paper with a variety of extras, such as perfumes or additions like aloe vera and vitamin E. If you have a sensitivity to synthetic fragrances, it’s important to pay attention to the ingredients listed on scented toilet paper.

It has also been demonstrated that brands of tissues or toilet paper that have undergone chlorine bleaching or processing release chlorine into the water supply. Therefore, using such toilet paper brands is not a good habit for people to get into. Additionally, toilet paper may contain dioxins, which are dangerous to people.

It is thus advisable to use options that are free of added chemicals to ensure better safety for you and your family. This is why we made sure to recommend options that are as free of added chemicals as possible.

The number of layers (plies)
From one-ply to four plies, you can find toilet paper available in different thicknesses. Toilet paper becomes more resilient and long-lasting as the number of plies rises. A thicker sheet of tissue paper can be produced from just one single ply, though. The term “1-ply” indicates that the product is made of single-layer toilet paper; “2-ply” toilet papers have two layers; “3-ply” denotes three layers of toilet paper, and “4” denotes that the product is made of four layers of toilet paper.

The ply and the paper’s capacity to dissolve are two important factors to take into account when purchasing toilet paper. You can use fewer squares of thicker toilet paper, such as 2- or 3-ply, but if you’re a little more cost-conscious, 1-ply toilet paper rolls are typically less expensive per sheet.

Keep in mind that the more layers there are between each sheet, the longer it will take to disintegrate; this is especially important if your plumbing or septic tank is sensitive.

Easy to perforate
Ease of perforation is an important consideration because it can mean the difference between whether or not your toilet paper will be easier to use. If a brand is not perforated properly, cutting it up for use is messier and not as easy as well-perforated brands.

Our Picks For You

Best Pick - Charmin Ultra Strong Toilet Paper

Best Pick

Charmin Ultra Strong Toilet Paper

Get the best of comfort and strength with this brand and stock up for long-lasting use.

Without sacrificing softness, the Charmin Ultra Strong toilet paper offers outstanding cleaning. It cleans just as well as other top brands with its weave design that resembles a washcloth. This brand allows you to use 4X fewer sheets than other brands. Also, because one Charmin Family Mega Roll equals 5+ Regular Rolls, when you purchase Charmin Ultra Strong Family Mega Roll toilet paper, you get a large, long-lasting roll.

Buy Now for $59.95 ($0.73 / 100 Sheets)

Who it is for

If you’re looking for the best toilet paper that offers strength and comfort all at once, go for the Charmin Ultra Strong Toilet Paper

Why it is great

Our top choice is Charmin Ultra Strong Toilet Paper because it consistently provides strength and is a great option for almost everyone. Charmin toilet paper is exceptionally strong, so using it won't cause it to tear or dissolve. Also, this brand allows you to use less toilet paper, which can also enable you to save money over time. This toilet paper offers exceptional cleaning without requiring a large wad of sheets.

Potential flaws

One major drawback of this option is that it prioritizes strength over softness, and its rolls seem to be narrower than standard rolls. However, despite the strength of this toilet paper brand, it’s important to remember that it still feels great against the skin, and its strength means that it will dispose of waste more effectively.

Other features

The pattern of the Charmin Ultra Strong toilet paper is woven like a washcloth, which facilitates cleaning and feels wonderful against the skin. According to the manufacturer, this toilet paper is thick but still suitable for septic tanks and unlikely to clog pipes. Although it isn't as soft as some other rolls available on the market, its strength is valued.

You can stock up on this option, and you wouldn't have to worry about running out of toilet paper anytime soon. Each jumbo roll is equivalent to four standard rolls, so you'll get a fantastic deal with this purchase.

This product received a 5-star rating from 89% of the 72,100+ Amazon reviewers. As a result, it's no surprise that Charmin Ultra Strong toilet paper is a popular choice among users who value quality.

Product specifications

Number of Rolls: 30
Ply: 2-ply
Material: Wood pulp
Septic Safe: Yes

Runner Up - Seventh Generation Toilet Paper

Runner Up

Seventh Generation Toilet Paper

Choose this environment-friendly toilet paper brand that also offers safe, comfortable, and effective use.

Seventh Generation 100% Recycled Paper Bath Tissue is a 2-ply toilet paper that is particularly thick and soft. It has no chlorine bleach content, making it safe for use. It is also safe for septic systems, RV-friendly, and environmentally beneficial. Additionally, this toilet paper is secure for septic systems and low-flush toilets.

Buy Now for $47.96 ($0.42 / 100 Sheets)

Who it is for

If you’re particular about toilet paper brands that have eco-friendly designs, you’ll love the Seventh Generation toilet paper.

Why it is great

Although numerous companies promote their eco-friendly practices, Seventh Generation is a leader in this field. The NRDC gives this toilet paper an A rating; in fact, all of their at-home tissue products also achieved this grade. Other brands, on the other hand, may offer both highly and poorly rated products in the NRDC assessment.
Besides this great feature, the Seventh Generation toilet paper is also thick and soft, facilitating comfortable use.

Potential flaws

One downside of the Seventh Generation toilet paper is that it may be prone to shedding. Nonetheless, you’ll still enjoy the degree of comfort it offers.

Other features

Purchasing toilet paper might not seem like a decision that has a big influence, aside from its use in cleaning. However, when all of our decisions are taken into account, we can have an impact by purchasing bath tissue made entirely of recycled paper.

However, just because you're environmentally conscious doesn't mean the products you use have to perform poorly. Using no chlorine bleach, Seventh Generation 100% Recycled Paper Bath Tissue is a 2-ply toilet paper that is particularly thick and soft. It is safe for septic systems, RV-friendly, and environmentally beneficial.

Product specifications

Number of Rolls: 12
Ply: 2-ply
Material: 100% recycled paper
Septic Safe: Yes

Most cost-effective - Angel Soft Toilet Paper

Most cost-effective

Angel Soft Toilet Paper

The most cost-effective, hassle-free brand that offers comfort, quality, and safe use at affordable prices.

Angel Soft Toilet Paper is also made of soft, strong materials at an affordable price. This means that it will provide you with the quality you want at a price you'll love, roll for roll. Additionally, it is secure for common septic systems because it will easily decompose after being flushed for hassle-free use. This makes it suitable for use in conventional sewer and septic systems.

Buy Now for $39.99 ($0.52 / 100 Sheets)

Who it is for

If you need a lower-cost toilet paper that still gets the job done while offering comfortable softness, go for Angel Soft Toilet Paper.

Why it is great

Consider the fact that you need toilet paper every day, so pricing is just as important as comfort and usefulness. Angel Soft's toilet paper is great in this regard because it is cost-effective without compromising other needs.

Potential flaws

You might have to choose Angel Soft's standard size because some toilet paper holders might find it difficult to accommodate these oversized rolls. Also take note that in a 2021 assessment, the National Resources Defense Council (NRDC), an environmental nonprofit advocacy group, gave Angel Soft a failing grade for sustainability.

Other features

Each gigantic roll of Angel Soft 2-ply toilet paper is equivalent to four standard rolls and is soft and durable. Additionally, it is secure for common septic systems because it will easily decompose after being flushed for hassle-free use, making it suitable for use in conventional sewer and septic systems.
Angel Soft Toilet Paper is also made of soft, strong materials at an affordable price, thus providing you with the quality you want at a price you'll love, roll for roll. The best option for your wallet is Angel Soft Double Roll Toilet Paper, which provides up to 60% more bathroom tissue sheets than the top-selling 2-ply variety.

Product specifications

Number of Rolls: 18
Ply: 2-ply
Material: Wood pulp
Septic Safe: Yes

Almost made the cut - Scott Rapid-Dissolving Toilet Paper

Almost made the cut

Scott Rapid-Dissolving Toilet Paper

The best toilet paper for the road is one that protects septic and sewer systems from blockage.

If you frequently use toilet paper in buses, RVs, yachts, and other similar vehicles, the Scott Rapid-Dissolving Toilet Paper is the best choice. It was created specifically for such applications. Compared to other brands, this toilet paper degrades four times more quickly. Moreover, the safety of this toilet paper for septic and sewer systems has been tested and confirmed.

Buy Now for $57.98 ($6.27 / 100 Sheets)

Who it is for

When using toilet paper in a boat or RV, or if your septic system is picky, think about choosing Scott Rapid-Dissolving Toilet Paper.

Why it is great

The Scott Rapid-dissolving toilet paper dissolves quickly, as its name implies, and aids in preventing blockages and backups in toilets. It is both septic tank- and sewage-safe. It is also kind to the skin and has a delicate feel.

Potential flaws

Customers have complained that this brand requires you to use more tissue per wipe. It also has rather small-sized rolls.

Other features

The Scott Rapid-Dissolving Toilet Paper was specially designed for use in RVs, yachts, buses, and other similar vehicles. This toilet paper dissolves four times more quickly than the current brands leading the market. This toilet paper has also been evaluated and found to be safe for septic systems and sewer systems. Additionally, it is soft, absorbent, and kind to the skin.

The Scott Rapid-Dissolving Bath Tissue is a toilet paper brand you can rely on to help safeguard your plumbing when you're prepared to hit the road.

Product specifications

Number of Rolls: 4
Ply: 1-ply
Material: Biodegradable tissue
Septic Safe: Yes

Care and maintenance

Be mindful of how much toilet paper you use in one sitting
It’s a good idea to be aware of how much toilet paper you’re using, whether you’re aiming to generate less waste or you have a strict toilet paper budget.

According to estimates, the average person uses about seven wipes per occasion—6.4 sheets for women’s toileting and eight sheets for men’s. Now, this will mostly depend on the quality of toilet paper you’re using, but it helps to watch how much you use per wipe. Apart from preventing excess waste in the environment, using less toilet paper helps prevent toilet overflows.

A clog in the toilet bowl is the main reason why toilets overflow. One of the main causes, in addition to flushing wipes, diapers, or sanitary products down the toilet, is using excessive toilet paper.

Recycling toilet paper rolls
Rolls of toilet paper can usually be recycled. Toilet paper rolls can also be composted if you have a compost bin in the bathroom, which we advise because it allows you to compost tissues and cotton swabs with paper sticks. Keep in mind that toilet paper cannot be recycled, so only empty rolls should be combined with cardboard for recycling.

Due to their frequent mixing with trash, empty toilet paper rolls frequently never make it into the recycling bin. You should therefore place a small recycling bin in each of your bathrooms to make it simpler to recycle these tubes.

One good way to reuse toilet paper rolls is to use them to store electrical cords. Simply roll the cord up, insert it into the tube, and store it. If you typically maintain a lot of cords, you may easily identify them by labeling each tube.

Ensuring you’re getting your money’s worth
Price comparisons for toilet paper can be difficult because no two rolls or packages are the same. There are many different roll sizes available, but there are also other things to take into account, such as square footage, layers (ply), softness, thickness, and more.

How can you determine the best offers while avoiding complete scams? We advise you to compare prices by looking at the square footage per package, as the number of sheets per roll of toilet paper might vary greatly between brands. Additionally, keep in mind that multi-ply rolls are likely to require fewer sheets than single-ply ones.

You might be accustomed to figuring out the cost of toilet paper per roll to see if it’s a good deal, but sadly, that approach is no longer very cost-effective. The vocabulary each manufacturer uses to describe the sizes of their rolls varies widely, so a brand’s typical roll (for instance) might not compare to a regular roll for another brand.

The best approach to determining the cost of toilet paper is per square foot because the cost per roll differs significantly between brands. To achieve this, multiply the toilet paper’s cost by the amount of square footage, which is typically printed right on the box.

However, some manufacturers on the internet don’t always specify square footage in their listings. If so, figuring out the unit cost by sheets per roll is the next-best option. Although it won’t be as precise, this will give you a general idea.