Quitters Day – January 8, 2027

Quitters Day
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2nd Friday of January
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Quitters Day arrives on the second Friday in January, a day to acknowledge the common struggle of abandoning New Year’s resolutions. This tradition, rooted in ancient Babylonian goal-setting, encourages us to reflect on why we quit and empowers us to try again. Recommit to your aspirations, find new motivation, and redefine success on your own terms.

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History of Quitters Day

In 2019, extensive research was conducted by Strava — a social network for athletes — and it was found that approximately 80% of people who made New Year’s resolutions have tapped out by the second week of January. Making deductions from the available 800 million user-logged activities in that year, Strava even went on to predict that the second Friday of January was the fateful day when the motivations of most quitters begin to decline. The main areas of focus for resolutions involve exercise, eating habits, and weight loss.

New studies have found that about two-thirds of people abandon their New Year’s resolution within a month. One of the major problems with achieving new year resolutions is that those who set them are over-ambitious. People usually start with high levels of motivation, but as time progresses, the drive begins to wane. The key in achieving goals is to set short, medium, and long-term goals as opposed to one large unrealistic stretch goal. Starting small and staying consistent, and also pairing up with someone else to remain accountable and motivated, will lead to good results. The day is not one to make fun of those who set goals and quit, but one to ultimately inspire them to eventually achieve their goals despite all odds.

The key to not quitting something you started is to not just decide to do something but to be totally devoted to doing it. The second key is persistence, and the third is to get in with a group/club doing the same thing. According to research, these three things are winning recipes to keep going.

Quitters Day timeline

1960
Time and Habit

Dr. Maltz publishes a book where he shows it requires a minimum of about 21 days for an old mental image to dissolve and a new one to form.

1988
Study Results

The University of Scranton publishes a study that shows only 19% of individuals who make resolutions stick with them and reach their goals within two years.

2009
Behavioral changes

Dr. Larry concludes from a study that it takes an average of 66 days for a new behavior to become automatic.

2012
Further Study Results

The University of Scranton publishes a study that predicts only 8% of the Americans who make New Year’s resolutions will stick to them.

Quitters Day FAQs

When is Quitters Day?

In 2027, Quitters Day will be observed on Friday, January 8, serving as a timely reminder that it’s never too late to pick up where you left off with your New Year’s aspirations.

How many people give up on New Year's resolutions?

While exact figures vary, studies consistently show that a significant majority of resolution-makers, often around 80%, will have abandoned their goals by the second week of January each year.

What are the most common New Year's resolutions?

Year after year, resolutions to improve physical health, manage finances better, and cultivate personal growth consistently rank among the top goals people set for the new year.

What is the origin of New Year's resolutions?

New Year’s resolutions have ancient roots, originating with the Babylonians who, during their spring new year, made pledges to their deities for good conduct and repayment of debts.

Quitters Day Activities

  1. Celebrate your past achievements

    Even though you quit on some goals, that doesn’t make you a failure. You’ve got some things done in the past, and you should value that. So, organize some form of celebration with friends and colleagues, to be encouraged to do better in the future.

  2. Revise your set goals

    This is a perfect time to sit and take an in-depth look into the goals you previously set. Doing this will help recognize the lapses and loopholes in them and to create a better, more effective plan.

  3. Teach others

    After learning and practicing effective techniques for achieving your set goals, help others to learn to do likewise. They’ll definitely be grateful, and you’ll be helping lots of people.

5 Facts About New Year’s Resolutions That Will Fascinate You

  1. Westerners practice it more

    It is most common in the Western world but also can be found in Eastern countries.

  2. It was common after the Great Depression

    About a quarter of American adults who formed New Year’s resolutions formed them at the end of the Great Depression.

  3. It’s a good time

    Studies have shown that those who make common New Year’s resolutions are 10 times more likely to succeed than those who decide to make life changes at other times of the year.

  4. It is achieved with goal-setting

    According to studies, the most effective way to achieve a New Year’s resolution is by setting specific goals.

  5. It has religious origins

    The Romans began each year by making promises to the god Janus, and in modern times, many Christians prepare for the year ahead by praying and making these resolutions.

Why We Love Quitters Day

  1. The day provides mutual support

    Having a day set aside specifically to recognize people who quit pursuing their year goals, helps to understand the reasons behind the quitting. The day further provides a platform for these people to learn and encourage one another in terms of how to better achieve their goals.

  2. It helps us recognize our limitations

    Quitter’s Day reminds us that we are still human, and we will fail at times. This helps promote more understanding and empathetic societies.

  3. We grow

    This day goes a long way in helping every involved person become better versions of themselves — once the lessons are taken and put to use. As they do, we ultimately have a better world.

Quitters Day dates

Year Date Day
2026 January 9 Friday
2027 January 8 Friday
2028 January 14 Friday
2029 January 12 Friday
2030 January 11 Friday