What a deal: Amazon Prime Day concert to feature Taylor Swift

Online giant promises "one-of-a-kind" event

It’s Prime time for Taylor Swift.

The 10-time Grammy Award winner will headline the Amazon Prime Day Concert on July 10 — five days before the company’s annual mega sale begins. Prime members can stream the event live on Prime Video beginning at 9pm EDT. The show will also feature Grammy winner Dua Lipa, “neo soul” singer-songwriter SZA and singer/actress Becky G. Jane Lynch (The Marvelous Mrs. Maisel, Glee) will host.

“Best of both entertainment and shopping…”

“We can’t wait to celebrate Prime Day with an extraordinary night of unforgettable performances, for members around the globe,” says Amazon Music VP Steve Boom. “Prime Day brings members the best of both entertainment and shopping. To celebrate, we’ve curated a lineup across multiple genres with performances from artists our customers love. We’re looking forward to celebrating Prime Day with this can’t-miss, one-of-a-kind event.”

Taylor Swift’s Amazon Prime Day concert streams free to Prime members. (Fabio Diena)

Prime members can stream on-demand select songs from each performance for a limited time starting the following day. In addition, Amazon has also announced that Prime members who haven’t yet tried Amazon Music Unlimited can get four months for just 99 cents starting today. Amazon Music provides unlimited access to more than 50 million songs, ad-free.

The concert lineup reflects Amazon’s ability to attract the world’s top talent. Swift is the only artist in history to have four consecutive albums sell over one million copies in their week of release.

 She’s also the youngest person in history to win the Grammy for Album of the Year — and the first female solo artist to win it twice.

Prime members streaming the event will get a sneak peek at “Carnival Row,” the upcoming Amazon Original drama starring Orlando Bloom and Cara Delevingne, along with clips of “Modern Love,” a new series based on the popular New York Times column of the same name. 

Amazon’s hoping the July 10 concert date will inspire potential Prime members to sign up early for Prime Day. Heavy user demand right at the beginning of Prime Day last year triggered some technical glitches.