Wolverine, the iconic footwear and apparel brand going back 135 years, knows a little something about tradition.
For Labor Day 2019, the Michigan-based company will celebrate by donating 100% of the proceeds from its exclusive Iron Grey Journeyman boot to the American College of the Building Arts in South Carolina. The school trains students for a career in the skilled trades. Those same students (and teachers) helped inspire the design of the Journeyman boot.
The company created “Project Bootstrap” in 2014 to thank hardworking people in the skilled trades — while donating boots to trade students and trades workers.
“Partnering with ACBA students and staff directly, taking insights and information to create a classic and timeless boot that met the durability standards they need on a job site was a one-of-a-kind collaborative process, “says Wolverine VP Andrew Shripka. “We are proud to support the ACBA in its mission to educate and train artisans in the traditional building arts.”
Proceeds from the boot, available exclusively on wolverine.com, will go to support the school between now and Sept. 3. The Journeyman combines the classic design of Wolverine’s signature 1000 Mile boot, first introduced in the 1910s, with today’s heavy-duty work boots. The legendary boot took its name from the fact that if offered “1,000 miles of wear.”
What’s behind this unique Labor Day donation?
The company created “Project Bootstrap” in 2014 to thank hardworking people in the skilled trades — while donating boots to trade students and trades workers. Statistics show that only 9% of high school students pursue careers in the trades
“Wolverine is all about quality and durability, so we knew we were in good hands from the start of this collaboration,” says former ACBA student (and Team Wolverine member) Andrew Lacy. “As a timber framer, comfort is also imperative when you’re spending 10 or more hours a day on your feet. The Journeyman delivers on all of those things while also serving as a boot I can wear beyond the job site.”
- What’s coming up? Check National Today for a complete list of September holidays and beyond.