The National Today Market Research team are data analysts, researchers, strategists, and creatives who help brands seek out and capitalize on ownable moments throughout the year through in-depth market research techniques. We use insights to drive informed decisions around calendar-based marketing initiatives to help businesses understand their target audiences and reach them on a more intimate level.
As a market research agency, we measure consumer habits, conduct competitive analysis, and tease out asset performance so that your brand is armed with the right data and strategies to convert audiences into fans, fans into advocates, and advocates into customers. Our deep expertise and proven methodologies drive effective campaigns and strategies that arm brands with the insights they need to succeed.
Data driven strategies that work on the human level
First and foremost, we are data-driven. We utilize industry best practices and cutting edge tools to quantify the needs and wants of your audience, to better understand what they are most likely to engage with. Our survey methodology is robust, our consumer listening skills are honed, and our strategy chops bring it all together into a cohesive approach that works.
But we’re also empathetic creatives who know how to take the data insights we collect and turn them into assets that reach customers on an emotional level. By focus on time triggers, we can reach and engage with audiences with the right messages at the exact times they are most likely to be receptive to them. This two-pronged approach — data backed strategies and top quality creative — mean our market research team is able to provide and execute on insights to brands that other agencies can’t match.
How we work
From Surveys to Listening and More
We use four main tactics for gathering key audience insights: surveys, focus groups, social listening, and mass media listening. Each of these tactics have their own benefits and help to create deep and bespoke insights that inform key strategies.
We have a robust survey methodology that can query nearly every geographic and demographic audience to determine behaviors and opinions of our target audiences. Focus groups allow us to hone in on specific groups and provide them the prompts they need to ascertain important information. Social media listening puts an ear to the conversation so that we know what your target audiences are saying among themselves and their communities. Mass media listening is a bellwether for the larger conversation happening around the world and provides sight into how and where your brand fits into the larger narrative.
What makes us different?
We are insightful
We deliver key insights on target customers, new potential customers, opportunities and competitive analysis, and product testing to inform marketing strategies.
We listen in
We use a variety of social and mass media listening tools to get a handle on what your audience is saying about your brand, product or competitors, and what the global media narrative is around key topics related to your brand.
We move quickly
With a fast paced, 24-hour media cycle, data analysis and implementation needs to be just as fast so we conduct our research quickly and thoroughly to stay ahead of the conversation.
We are insights driven
We package data in head-to-head comparisons, surprising rankings and juicy findings to bring meaningful frameworks to marketing campaigns.
Market Research Projects
Working together we advise on the best approaches to using in-depth market research combined with time triggers to ensure maximum reach.
Concept and product testing
We conduct focus groups, on-street sampling, event sampling and more to find out exactly what people think about your new product or concept before it launches.
Find out exactly why, how, where, and most importantly, when customers are buying and using your products through a targeted market research campaign.
Competitor data can show overlooked areas and opportunities available to businesses and brands so we focus on the white spaces where you brand can thrive.
We can run programs across the globe that look at how different countries or regions utilize products or where new markets exist.
Why hire a market research agency?
Understanding your audience, customers, and competitors on an intimate level is key to effectively marketing to them. A market research agency like National Today brings years of market research experience, top-end tools and tactics, and analysis chops to your team in order to create strategies that are guaranteed to work, right when you need them to.
How can a market research agency help your business?
Robust market research can do more than just inform the best strategies, it can help you discover opportunities that you may have missed, and more importantly, those missed by your competition. It can help you avoid costly mistakes or missteps, and give the the insights you need to rebound from those that may have already happened.
Why do I need a market agency now?
Whether you're a fledgling startup looking to make a name for yourself of an established brand trying to understand the ever-shifting needs of your customers, market research is the key to arming yourself with the insights to make the right decisions. Without this information, your brand risks making costly mistakes that can needlessly set your project back.
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