Public Relations Agency
How we work
Testing and Optimizing Every Facet of a PR Campaign
The media industry is ever evolving and to stay on top of it so are we. We are constantly learning, testing, optimizing, and scaling the stories that meet the moments you’re seeking to own. We do deep dives into our customers, their audiences, the media, and the industry to understand where the white spaces are that our brands can thrive and what dates on the calendar can give us the biggest impact.
From the moment we onboard our brands, the research begins and it doesn’t stop throughout the lifecycle of the campaign. We are building PR campaigns of the 21st century and that means constantly questioning assumptions (the industry’s and our own) and seeking out new, better, more efficient ways to scale coverage around the globe. One way we do this is with our proprietary blueprint system and the ways it is integrated in our mission to provide ownable moments backed by one-of-a-kind data.